Scroll, Laugh, Repeat: How TikTok Turned the Humble Pun Into a Full-Blown Viral Art Form
TikTok wasn't supposed to be the platform that saved the pun — and yet here we are, watching millions of viewers lose it over a perfectly timed double entendre delivered in under 15 seconds. Short-form video has done something remarkable: it's given wordplay a visual language, a soundtrack, and a delivery mechanism that makes even the oldest pun formats feel brand new. Gen Z didn't just inherit the pun — they remixed it.